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Speakers
Mark Ryan Talabis
Senior Managing Consultant
IBM

Biography

Mark Ryan Talabis is a Senior Managing Consultant for the IBM (NYSE:IBM) AP Security Services Center of Competency. He was formerly the Chief Security Scientist for Zvelo Inc, the Director of the Cloud Business Unit of FireEye Inc (NASDAQ:FEYE), Lead Researcher and VP of Secure DNA and an Information Technology Consultant for the Office of Regional Economic Integration (OREI) of the Asian Development Bank (ADB). 

He is a co-author of two books from Elsevier Syngress: "Information Security Analytics: Finding Security Insights, Patterns, and Anomalies in Big Data"​ (2014) and "Information Security Risk Assessment Toolkit: Practical Assessments through Data Collection and Data Analysis" (2012). He has presented in various security and academic conferences and organizations around the world including Blackhat, Defcon, Shakacon, INFORMS, INFRAGARD, ISSA, and ISACA. He has a number of published papers to his name in various peer-reviewed journals and is also an alumni member of the Honeynet Project. His previous works includes helping advertisers and ad networks find ways to combat non-human traffic. He is a member of the anti-malware working group of the Interactive Advertising Bureau (IAB).

He has a Master of Liberal Arts Degree (ALM) in Extension Studies (concentration in Information Technology) from Harvard University and a Master of Science (MS) degree in Information Technology from Ateneo de Manila University. He holds a Certified Information Systems Auditor (CISA); and Certified in Risk and Information Systems Control (CRISC).

Title

Cyber Security Threats in Digital Advertising

Synopsis

This presentation is a first-hand investigation from a security practitioner of the unique security challenges and issues facing the multi-billion dollar digital advertising industry. The presentation is a detailed look of the intricacies of the advertising ecosystem, the advent of programmatic advertising, the economics of advertising fraud, and the rise of non-human traffic and malicious content that is currently plaguing the industry. This talk will include but is not limited to:
The Digital Advertising Ecosystem and Programmatic Advertising – A primer on the digital advertising industry for the security practitioner.
Convergence with Security – The security challenges and issues facing the digital advertising industry.
Publisher Based Ad Fraud, Traffic Generators, Marketplaces and Exchanges – An introduction to the world of fake traffic and digital advertising fraud.
Malware, Bots and Non-Human Traffic – Role of bots and malware in the digital advertising world.